Local Search Engine Optimization Company Local SEO Services. Millions of customers are looking for local businesses every day and approximately 84 percent of prospects require digital capabilities to facilitate brand transactions. Without a robust local business SEO presence, you are missing out on valuable leads, traffic and sales opportunities.
What is local search optimization?
Local SEO is the process of improving the local search visibility of small and medium-sized businesses (SMBs), brick-and-mortar stores and multiple-location businesses within a geographic area.
What are local SEO ranking factors?
Google looks at various local SEO ranking factors to determine your search rankings. These include:
- Google Business Profile or Google My Business (GMB) listing
- Name, address and phone number (NAP) consistency in local business citations
- Domain authority
- Quality of local search citations
- Click-through rate (CTR) from search results
- Keywords
- User experience (UX)
- Review quality, velocity and diversity
- Link signals
Why Is Search Engine Optimization Important?
Effective SEO is crucial for driving quality traffic to your website. The goal of SEO is to help those interested in your business offerings find you online. Optimizing your site for search improves the odds that those performing related online searches will find your company and click through to your website.
High click-through rates (CTRs) increase the opportunities you have to engage with your website visitors, make a connection and either make a sale or establish a relationship that sets the stage for closing a sale down the line.
Types of SEO Services
Before purchasing SEO services, it’s wise to get a handle on the different types of SEO available. Understanding the basics will give you a considerable advantage when evaluating SEO agencies.
On-page Search Engine Optimization
On-page SEO involves optimizing on-page content elements such as headlines, page content, image alt-tags, page titles and the page URL. Including appropriate internal and external links within your content also boosts on-page SEO.
Off-page Search Engine Optimization
Off-page SEO involves tactics that improve your overall search rankings but are irrelevant to individual page content. Building high-authority backlinks to your site is a critical off-page SEO service that a top-notch SEO service group should provide.
Technical Search Engine Optimization
Search engines need to understand your site content and structure, so an up-to-date XML sitemap is crucial for effective technical SEO. Other technical SEO necessities include eliminating site problems, such as slow page load times, mobile responsiveness issues, duplicate content and HTTP error codes, for example, 404, which indicates content is not found.
Local Search Engine Optimization
Some service providers specialize in helping your site rank higher than competitors in your local market. Optimizing your Google Business Profile listing is key to local SEO success; a reputable local SEO service provider can handle this for you.
Why Local SEO Is Vital for Your Business
In today’s competitive digital landscape, investing in the best local SEO services could mean the difference between a thriving business and a failing establishment. Where do local digital marketing and local SEO services fall in your campaign priorities?
A MarketingSherpa study determined which type of search had the biggest impact on brands’ marketing objectives and found that almost 54 percent of respondents consider local search to have the most positive impact on their digital marketing efforts.
Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. Interested in speaking with an expert from our team? Contact us to learn more. Local SEO for small business and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy in place, you could be doing more harm to your business than you initially realize.